The design of an application is one of the key factors to retain its users. They make the first impression of a product by basing their judgment on its visual aspects, well before understanding its usefulness. It is therefore important to choose the design for your application.
We have said “choose” because mobile design knows a few trends that it is good to follow in order not to disappoint mobile users. Each operating system has its own specific UI that its users recognize instantly. An “easy to use” app is the one that suits it. Important changes to the UI may prevent users from quickly grasping the operation of the application. And what do we do if after a few minutes we do not understand how to use it? He is abandoned.
Do not go against the habits of mobile users. Adapt the design of your application to the operating system they are using. Today, the most common style in mobile development is flat design, but every operating system has made it to its sauce.
Windows Phone and Modern UI
“Modern UI” is the name chosen to replace Microsoft’s famous Metro design. It was in 2009 that the company tried to compete with the iPod by launching the Zune media player. Although this initiative quickly turned into commercial failure, it has traced the trends of app design for many years to come. There are all the principles of flat design: large typographies, simple squares, no shadows, no gradations and vivid and desaturated colors that bring out the shapes in the foreground. We also can not forget the white icons so characteristic Windows Phone.
iOS: A little more depth
It is in 2013, the date of the launch of its iOS 7, that Apple has converted to flat design by abandoning thereby skeuomorphism. There are three main principles to consider when designing iOS applications: deference, clarity, and depth.
According to the principle of deference, the interface must be designed so as to allow the user to understand how to interact with each of its elements. The principle of clarity aims above all at providing better legibility of the text. Besides the color, this one must sometimes alone suffice to “give style” to the page. The icons have also undergone a big change. They no longer have texture or contour effects. The contrasts are more marked and the symbolism of illustrations pushed to the extreme, leaving no room for the decorative elements. Depth is achieved through the use of transparency on interface components such as navigation bars and toolbars. The content of the application remains visible at the bottom.
Design app according to Google: Material design
Just like Apple, Google decided to make the flat design slightly less flat. In its material design, presented for the first time in 2014, we find the bright colors and fonts easier to read, as well as in the interfaces of Windows and iOS. However, a subtle play of shadows or light gives a certain depth to the objects. You can download a few mobile apps from Google like Gmail or Google Drive to get a better idea.
Make sure your brand does not lose its identity
Your mobile app will play an important role in promoting the image of your brand. Although it is advisable to follow the trends of app design to ensure its success, think about the elements that will bring out the uniqueness of your business. Despite the apparent narrowness of their norms, each style leaves a free field to the creativity which can express itself especially through the plays of forms and colors.